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When they find you on Google you are the solution to the problem they're attempting to solve. How much simpler is it to offer to somebody when they pertain to you? A lot. Being high up on Google's list is a strong signal that your business is high quality in White Bear Lake.

(They're not but it feels like that to many people). At the very least it communicates a level of authenticity that's exceptionally powerful. How Browse Engine Optimization works: (I might (and frequently do) speak about this at extremely deep and geeky levels and I'm going to spare you from that.

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They do this by reading every site on the planet, making some choices on what they're about and how important they are. Then when you do a search, they give you a list of all the sites they think are about what you searched for and they put them in order from crucial to least important.

It needs to be appropriate. Let's utilize this page that you're on as an example.  Official Info Here  want this page you're currently checking out to rank for "SEO in White Bear Lake" or "White Bear Lake SEO" and a few other extremely associated keywords. So, as I write this content I need to make certain that I use those phrases and related expressions in the text.

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Now Google isn't wise like a person is wise. (A minimum of not yet.) So, what it does is it checks out the text and counts the variety of times each word and phrase is used. If it sees an expression a lot in essential areas like what I discussed, then it decides that's what the page has to do with.

I utilize the essential phrases frequently enough to be clear to Google what it's about, however I do not utilize it so often that it's frustrating to my human visitors (you) and I don't utilize them typically enough to get penalized for "over-optimization." The second criteria is value. We require Google to think that your web page is more vital for that expression than all the other web pages in White Bear Lake that are likewise about that expression.